We Know This Market — Because We've Spent 25 Years Inside It
Demand Benefits was built by a Louisiana benefits insider who got tired of watching employers overpay for the same plan every year while their broker collected a check for doing nothing.
We exist to change that. Through transparent strategy, full market access, and 25 years of ERISA expertise, we give Louisiana employers the visibility and leverage they've never had before.
Built Out of Frustration With the Status Quo
For most of its history, the Louisiana employee benefits market has worked the same way: a broker shows up at renewal, presents two or three options from the same carriers, collects a commission, and disappears until next year. The employer pays more. The employees get less. Nobody asks why.
After 25 years working inside that system — as an advisor, as a strategist, and eventually as a co-founder of a physician-led health plan — we built Demand Benefits to be the firm we always wished existed.
We don't show employers two options. We show them seventy. We don't just present renewals — we break down every cost, expose every inefficiency, and rebuild the plan from the ground up around what actually works for that specific employer, that specific workforce, and that specific market.
That's not how most brokers operate in Louisiana. It's exactly how we do.
A 25-Year Louisiana Benefits Insider
Gabe Janusa
Founder & Managing Principal, Demand Insurance & Benefits, LLC
Gabe Janusa has spent 25 years in the Louisiana employee benefits industry — long enough to understand every inefficiency built into the system, and determined enough to do something about it.
Based in Metairie, Louisiana, Gabe operates Demand Insurance & Benefits, LLC, serving 475+ employer groups across 11 Louisiana markets. His practice spans the full spectrum of group health strategy — from fully insured plans for small employers to self-funded and level-funded arrangements for larger groups, reference-based pricing, group medical captives, and association health plans.
What separates Gabe from most Louisiana benefit advisors is his depth in ERISA. Where most brokers stay in their lane, Gabe operates at the intersection of plan design, fiduciary strategy, and cost engineering — giving employers the kind of sophisticated guidance that was previously only available to Fortune 500 companies.
In 2022, Gabe co-founded Geaux Health — a physician-led, community-owned health plan built specifically for Louisiana employers, TPAs, brokers, and managed care organizations. He is the only benefits advisor in Louisiana who has both advised 475+ employer groups on plan strategy and co-founded a health plan from the ground up.
"I've sat across the table from too many Louisiana employers who had no idea what they were actually buying, why they were paying what they were paying, or what their options were. That's not a knowledge problem — that's a broker problem. We built Demand Benefits to fix it."
— Gabe Janusa, Founder
Five Beliefs That Drive Everything We Do
Reducing Pharmacy Costs
Rx costs can be tough to swallow — they don't have to be. Pharmacy spend is one of the fastest-growing line items on any health plan, and most employers have no visibility into why. We do.
Realigning Healthcare Incentives
It's time to put the patient back in the center of healthcare. The current system rewards volume over outcomes. We design plans that align financial incentives with the health of your workforce.
Reengineering Health Benefits
Health benefits that actually benefit? It's possible. We don't accept the status quo plan design. We rebuild from the ground up around what your employees actually need and what your budget can actually support.
Removing Cost Barriers
We're building a future where cost doesn't impede care. High deductibles and out-of-pocket costs keep employees from getting care they need — which drives worse outcomes and higher costs. We design around that problem.
Redefining Administrative Efficiency
Freeing healthcare teams from cost and complexity. Benefits administration shouldn't be a second job for your HR department. We build systems that automate the complexity and put your team back in control.
25 Years of Work. 475+ Employers. One Louisiana Market.
The Only Advisor in Louisiana Who Built a Health Plan
In 2022, Gabe co-founded Geaux Health — a physician-led, community-owned health plan serving self-funded employers, TPAs, brokers, and managed care organizations across Louisiana.
Most benefit advisors recommend health plans. We helped build one.
Geaux Health gives our clients access to a network and care management model that was designed by physicians, not insurance executives — and built specifically for the Louisiana market. It's one more tool in a toolkit that no other advisor in this state can offer.
Ready to See What You've Been Missing?
If you've been renewing the same health plan year after year without a full independent analysis, you're almost certainly leaving money on the table. Let's change that.
No obligation. No pressure. Takes 30 minutes.